Me

Discovering how things work has been a life long pursuit for me. Some of my earliest memories include learning how to use a Philips head screw driver and pulling apart old appliances. It wasn’t long after that I began to ask myself some simple questions about the person who made those objects. How does that work? Why did they do it like that? How could this be made better?  When I discovered Industrial design I was thrilled to have finally found that there was an entire field that focused on asking these questions.

The work that I do focuses on asking the right questions about people. It's not enough to just draw a pretty picture. I have to make sure my design thinking is congruent with the people I'm designing for. When I set out to design a new rotary shaver, I asked myself why every electric shaver on the market is positioned toward men. When I design a new bench for a public space, I ask people who use public seating every day how they could be better. When I build a new mode of personal transport I ask people what they miss from their car. With every project I do, I become an expert in the people who will benefit most from my work. If I address the individual in a way that benefits them positively, every other piece of the design falls into place.